![]() While TikTok and Douyin share a similar user interface, the platforms operate separately. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. Not to be confused with doujin.ĭouyin was launched by ByteDance in September 2016, originally under the name A.me, before rebranding to Douyin ( 抖音) in December 2016. The Economist, Reuters, and Financial Times have described the Chinese government's stake as a golden share investment. In April 2021, a state-owned enterprise owned by the Cyberspace Administration of China and China Media Group, the China Internet Investment Fund, purchased a 1% stake in ByteDance's main Chinese entity. TikTok Ltd owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union), and Singapore (owns operations in Southeast Asia and India). ByteDance is owned by its founders and Chinese investors (20%), other global investors (60%), and employees (20%). Corporate structureīyteDance, based in Beijing, and its subsidiary TikTok Ltd, based in both Singapore and Los Angeles, were incorporated in the Cayman Islands. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google. ![]() Morning Consult named TikTok the third-fastest growing infotech brand of 2020, after Zoom and Peacock. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Since their launches, TikTok and Douyin have gained global popularity. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. Whatever you do though, don’t sleep on Ramena’s recipe.TikTok, whose mainland Chinese counterpart is Douyin ( Chinese: 抖音 pinyin: Dǒuyīn), is a short-form video hosting service owned by ByteDance. There's an infinite scroll of content-I mean, of potential. ![]() Bake some fruit on top during the last trip to the oven, replace the sugar syrup with a drizzle of dulce de leche, or stud chocolate chips into the phyllo folds. The genius of the cake is that there’s room to riff at pretty much every step. So far I’ve tried a rosewater version using floral extract in the syrup, another with chai spices mixed into the custard, and a nuttier take with crumbled pistachios sprinkled on top. It’s a brilliantly simple recipe, practically begging to be customized. Then allow the cake to cool before cutting and serving. Remove the cake from the oven and drizzle syrup on top. The sugar syrup won’t go back into the oven, so you should aim to reduce the liquid until the texture is slightly thicker than simple syrup to avoid a soggy cake. lemon juice in a small saucepan over medium heat. Last, you’ll want to prepare the syrup by simmering 1 cup sugar, 1 cup water, and 1 tsp. Remove the phylo from the oven and pour the custard evenly over the phyllo before returning to the oven until the top is golden and crispy, 30–40 minutes. vanilla extract in a medium bowl until combined. During this bake, whisk together 1 cup milk, 2 eggs, 1 cup sugar, and 1 Tbsp. So I did what I do with all of the best-looking recipes: Tossed it a heart and swiped on with my evening.Īfter the first bake, drizzle 1 cup melted unsalted butter evenly over the phyllo. Ooooh, wow, I thought looking at the crispy-crackly end result, that looks gooooood. First, I saw the original video by Ramena from where she cleverly folds sheets of phyllo dough together like an accordion, then douses them with butter, sugar syrup, and a simple custard. That’s how, during a quick scroll through TikTok in bed at a totally normal hour, I found this phyllo crinkle cake recipe. And if it’s really good, it’ll probably show up more than once as others on the app re-create, rehash, and riff on the recipe. Sure, there’s a seemingly infinite amount of food and cooking videos to scroll through (a vortex), but I have a job to do, and apparently watching recipe videos in the test kitchen doesn’t count as “research.” Still, the algorithm is efficient, so rest assured that if there’s a hot new trend on #FoodTok, it’s going to show up on my For You Page right away. This might come as a surprise, but even though I share a lot of my own recipes on Tiktok, I don’t spend a ton of time on the app. ![]() Welcome to It’s That Simple, a column where we talk you through the process of making the dishes and drinks we can make with our eyes closed. The only thing better than a good recipe? When something’s so easy to make that you don’t even need one.
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